Do you remember ever asking for an adhesive bandage? Probably not. I bet you remember asking for a Band Aid. That is one of the finest examples of branding of which I am aware. Band Aid has commercials, jingles, print ads and the like, all reminding us of the same thing — when you get cut, you don’t need an adhesive bandage, you need a Band Aid.
It is my desire to be that branded. The name Kevin will in fact be so branded, that it will replace many of the common words we know today as well as every name that gives us our identity.
[On a crowded street corner, two friends greet one another as they have for the last 10 years]
Bill: Well good morning, Kevin! Are you having a Kevin day?
Jordan: Indeed I am Kevin. This morning, my little Kevin made a Kevin and I was like, “KEVIN! Why did you do that?”
Bill: (confused and refusing to show it) That is Kevin, Kevin. Will you take all of your Kevin out on Kevin?
Jordan: (also confused but beginning to show it) Uh… not sure yet. So, I am gonna go Kevin your Kevin.
Bill: (growing angry) What did you just say to Kevin?
Jordan: (nervous) I said, “I am gonna go…Kevin your…Kevin”?
Bill: Like Kevin you will.
(Bill reaches for a Kevin and Kevins Kevin right there in front of a large crowd of Kevin)
[Fade to black]